Full GEO audit
We audit how AIs see your site today: what they can read, what they ignore, and why your brand shows up (or not) in answers. You get a prioritized action plan.
GEO · Generative Engine Optimization
Your customers no longer search. They ask the AI.
Traffic is migrating from Google to ChatGPT, Claude, Gemini and Perplexity. We optimize your site to be cited inside AI answers — the new first page. Traditional SEO gets you onto Google; GEO gets you into the answer.
- GEO stack proven on our own site
- AI citation reporting
- llms.txt + structured data
- Content written by specialists
The shift already underway
Traditional SEO isn't dead — but it's only half the game now.
More and more searches end inside an AI, with no click to your site. If the AI doesn't know, trust, or can't read your brand, you simply don't exist in that answer. An entire acquisition channel is opening right now — and almost no one is optimizing for it.
ChatGPT, Claude, Gemini, Perplexity the new search engines — they answer directly, without listing ten blue links
Zero-click most AI answers generate no click: either you are cited, or you vanish
Entity trust AI cites who it recognizes and trusts — authority beats keywords
What GEO is
GEO means optimizing to be the answer — not just a result.
Generative Engine Optimization structures your site, your content and your brand identity so AIs understand, trust and cite you. It is the natural evolution of SEO for the era of generated answers. And it is exactly what we already do on our own site — now offered as a service.
What we deliver
Everything an AI needs to understand and cite your brand.
llms.txt and AI-ready files
We implement the llms.txt standard and clean markdown versions of every page — the format AIs read best. Your content delivered the way the model understands it.
Structured data (JSON-LD)
Full Schema.org: Organization, Product, FAQ, Breadcrumb, Service. It is how you tell the machine, without ambiguity, who you are and what you offer.
AI-citable content
We rewrite and create content in the format AIs prefer to cite: direct answers, verifiable data, objective "about" blocks. Less fluff, more authority.
Entity authority
We connect your brand to the knowledge graph: sameAs, consistent profiles, mentions and signals that make AI recognize and trust your company as a source.
Citation monitoring
We track whether and how your brand is cited by the major AIs over time, with reporting — so you watch the channel grow instead of guessing.
How it works
From audit to citation, in 4 steps.
01
Audit
We map how AIs read your site today and where the gaps are. You get a clear report and a prioritized plan.
02
Structure
We implement llms.txt, structured data and the technical foundation for AIs to read and index your content cleanly.
03
Content
We optimize and create citable content, with entity authority and direct answers to the questions that matter.
04
Monitoring
We track citations, measure progress and adjust the strategy as the AIs and your market change.
Plans One-time Project Recurring
Start with the audit or go straight to ongoing operation.
GEO Audit
Full audit of how AIs see your site + a prioritized action plan.
- Technical AI-readability audit
- Structured data analysis
- Benchmark vs. competitors
- Prioritized action plan
Implementation
We execute the plan: technical structure, llms.txt, JSON-LD and citable content.
- Everything in the Audit
- llms.txt + .md per page
- Full structured data
- Content optimization
- Entity authority
Ongoing management
Monthly operation: new content, citation monitoring and strategy tuning.
- Everything in Implementation
- Recurring citable content
- Citation monitoring
- Monthly reports
- Continuous strategy tuning
Scope and investment are defined after the audit, based on the size of your site and your market.
Frequently asked questions
Everything you want to know about GEO.
Does GEO replace traditional SEO?
No — it complements it. SEO still matters for Google, and good SEO practices help GEO. The difference is that GEO also optimizes to be cited inside AI answers (ChatGPT, Claude, Gemini, Perplexity), a channel classic SEO ignores.
What is llms.txt?
It is an emerging standard, similar to robots.txt, that hands AI models a clean, structured version of your content. It makes it easier for AIs to read and cite your site correctly. We implement it together with markdown versions of every page.
How do you measure results?
We monitor whether and how your brand is cited by the major AIs over time, plus technical readability and structured-data metrics. You get reports — not vague promises.
Why hire Rollin for this?
Because we already run this stack on our own site: llms.txt, markdown per page, full JSON-LD and citable content. We do not sell theory — we sell what already works here.
Does it work for any kind of site?
Yes. E-commerce, SaaS, corporate sites, marketplaces, blogs. The initial audit identifies the specific opportunities for your case before any execution.
How long until results show up?
The technical structure is ready in days. AI citations build up over weeks, as models reindex and your entity authority grows. It is a mid-term channel with a compounding effect.
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