Press release generator with AI

Tell us the news (who, what, when, where and why) and get the full release: headline, subheadline, lead, body, quote and "About the company". Whatever is missing comes in [square brackets] for you to fill in. Free, just your email.

How to use

Tell us the news

Who is announcing, what is happening, when, where and why, plus a line about the company. Numbers and names you give go in as they are; the rest becomes a [bracket].

Pick the tone

Journalistic reads like a news story, direct and factual. Corporate is more formal, in the voice of the company.

Fill in and send

Replace the [brackets] with the city, the date, the name of the person quoted and the press contact. Copy it and send it to the newsroom.

What it is for

Product or service launch

The news explained in the format journalists expect, with the differentiator in the lead and the details in the body.

Opening, event and partnership

A new store, a trade show, a sponsorship or an agreement between companies, with date and place up front.

Hires and company changes

A new director, new headquarters, a rebrand or a funding round, in corporate copy ready for the press and LinkedIn.

Small business without a PR agency

If you have no press officer, you still get a market-standard release to send to the local paper or the industry portal.

Frequently asked questions

What does the generated press release include?

A headline of up to 80 characters, a one-sentence subheadline, a [city, date] dateline, a lead paragraph answering who, what, when, where and why, two or three body paragraphs, one quote attributed to [name, role], a short "About [company]" boilerplate and "Press contact" with [name, email, phone].

Why do some parts come in square brackets?

Because our AI engine does not invent facts. Anything you did not provide (city, date, the name of the person speaking, figures, contact) comes out as a placeholder in [square brackets] for you to fill in before sending. The more detail you give, the fewer brackets remain.

What is the difference between journalistic and corporate?

Journalistic writes like a news story: third person, short sentences, the fact before the adjective. Corporate keeps the third person but with a more formal register and the voice of the company, as in an official statement.

How do you write a good press release?

The news has to fit in the first paragraph: who, what, when, where and why. Then come the details, a quote from someone with a title and the paragraph about the company. The generator gives you that structure; you make sure the facts are right.

Is it free? Do I need an account?

Free: you sign in with just your email (a 6-digit code, no password) and get 3 generations per day, with texts up to 6,000 characters. With Rollin Ferramentas Pro there is no daily limit and texts can be up to 15,000 characters.

Is the quote made up?

The sentence is built only from what you told us and comes attributed to [name, role] so you can confirm it with that person before publishing. Never send a quote without the approval of whoever signs it.

Is my text stored?

No. The text is used only to generate the release and discarded. We keep only a record that the operation happened, to count the daily quota.

What language is the press release in?

The language of this page: English. For a release in Portuguese or Spanish, use the tool in that language: the structure is the same, only the labels are translated.