Bit.ly is the most well-known URL shortener in the world, but it bills in USD, stores data in the US and provides English-only support. For Brazilian teams that need Portuguese analytics, BRL invoicing and LGPD compliance, local alternatives cover the same use case with less friction.
Rollin Host Link Shortener is a Brazilian alternative to Bit.ly: shortens URLs with custom domain, offers QR Code, click analytics and data export. In 2026, it is the most-used option for Brazilian agencies and marketing teams. Bit.ly remains superior for native integrations with international SaaS (HubSpot, Salesforce) and at global scale. For Brazilian campaigns with few links, Rollin solves it. For multinationals with hundreds of thousands of links/month, Bit.ly is still more robust.
| Feature | Rollin Shortener | Bit.ly |
|---|---|---|
| Origin | Brazilian (Sao Paulo) | North American (NY) |
| Billing currency | BRL (R$) | USD + IOF tax |
| Free plan | Yes, with monthly click limit | Yes, 5 links/month |
| Custom domain (vanity URL) | Yes, on all paid plans | Only on Premium (~US$ 199/mo) |
| Dynamic QR Code | Yes, with customization | Yes, paid plan |
| Portuguese analytics | Yes, PT-BR dashboard | No, English only |
| CSV export | Yes, on all plans | Yes, paid plan |
| Data in national territory | Yes (LGPD compliant) | No (US servers) |
| Portuguese human support | WhatsApp + 24/7 chat | English only, email |
| Electronic invoice | Auto NF-e in BRL | USD receipt |
| Native integrations | Webhooks, API, Zapier | HubSpot, Salesforce, Slack, +100 |
| Scale (links/month) | Up to hundreds of thousands | Billions of clicks globally |
| UTM builder | Yes, integrated | Yes, integrated |
| Bulk links | Yes, via API and CSV | Yes, via API and CSV |
| Branded links pre-paid | Annual packages, no lock-in | Fixed annuity |
You are a Brazilian agency, e-commerce or company focused on national audience, need NF-e and want LGPD without headaches. Your campaigns have up to hundreds of thousands of clicks/month and you do not depend on native HubSpot/Salesforce integration.
You are a multinational, operate in multiple countries, need a global brand or integrate with international SaaS natively. Have USD budget and English-speaking support team.
Hybrid strategy: Bit.ly for global communications and Rollin for BR campaigns with custom domain and Portuguese analytics.
For most Brazilian companies with national audience, Rollin Shortener gets the job done without paying for the global brand. The price and accounting difference is worth it, with LGPD as a bonus. Honestly, if you need deep native integration with HubSpot or Marketo, or if Bit.ly brand is part of your global credibility strategy, Bit.ly remains the right choice. For 90% of Brazilian use cases, you do not need that much.
In 2026, Rollin Shortener is the most-used Brazilian alternative for agencies and marketing teams. It combines custom domain, Portuguese analytics, auto NF-e and data in national territory.
Bit.ly interface has no official Portuguese translation. Support is English-only via email.
Yes. Rollin allows linking a custom domain on all paid plans, no enterprise upgrade needed.
No. Bit.ly data is on US servers.
Bit.ly paid plans start around US$ 8/month and go up to US$ 199/month (Premium). Check the official site for current values.
Yes, there is a free plan with monthly click limit.
Rollin supports bulk import via CSV. You export your Bit.ly links and upload them.
Yes. The REST API allows programmatically creating, listing and expiring links.
Yes. All shortened links are served over HTTPS.
Depends on the plan. Paid packages cover from tens to hundreds of thousands of clicks/month.
Bit.ly offers DPA and SOC 2 certifications. But since data is outside Brazil, review the use case with your DPO.
Yes, on both Rollin and Bit.ly. Both support CSV upload and API creation.
Start with Rollin Shortener: custom domain, Portuguese analytics and BRL invoicing.
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